Sports and entertainment sponsorships are a vital part of the success of every promoter, venue, team, and marketer. However, the sponsorship life cycle is a complex beast requiring precise management from start to finish. Enter the all-in-one sponsorship management platform. It is the secret weapon of any marketing team looking to streamline sponsorship management.
KORE is a sports and entertainment data intelligence firm well known for its all-in-one management platform. The KORE platform is a model for others to follow. It offers everything organizations need to optimize every aspect of the sponsorship life cycle.
According to KORE, there are some key features every all-in-one management platform should offer:
Centralized Management
Organization is at the heart of every effort to optimize the sponsorship life cycle. In addition, there is no better foundation for organization than centralized management. A good all-in-one sponsorship management platform offers exactly that.
Centralized management covers every aspect of a sponsorship by providing a single home for contract management, asset tracking, partner engagement, and so forth. All data is stored in one place. It is accessible from that location, both on-site and remotely.
Data-Driven Insights
Sponsorship management decisions are best made when informed with as much data is possible. A good all-in-one management platform provides both data and analytics along with robust reporting capabilities that allow organizations to track performance and fulfillment status in real time. It all leads to data-driven insights informing data-driven decisions.
Efficiency Through Automation
Both centralized management and data gathering and analytics are enhanced when automation is brought to bear. KORE’s all-in-one platform leans the way by automating many of the daily tasks associated with sponsorship management. Examples include monitoring contract compliance and tracking deliverables.
Including automation in an all-in-one management platform makes sponsorship management more efficient. Software automates mundane tasks that don’t necessarily require human intervention. Meanwhile, the management team can concentrate on other things.
360-Degree Visibility
Sponsorship management gets a lot easier when teams have a 360-degree view of both fans and partners. A clear view enables personalized fan experiences, advanced segmentation campaigns, and improves marketing and engagement. A good all-in-one platform offers a comprehensive view designed to encourage stronger and more meaningful relationships with both sponsors and fans.
Social Media Integration
A good all-in-one platform should integrate seamlessly with social media. Integration includes digital media analytics. By integrating with social and digital media, the platform provides clearer insights into sponsorship performances across both social and digital platforms.
Real-Time Reporting
Modern sports and entertainment sponsorships move at the pace of the events behind them. As such, organizations need real-time performance metrics and reporting capabilities. The more robust a platform’s reporting capabilities are, the better an organization becomes at driving revenue and enhancing partner retention.
Fan Engagement Capabilities
Finally, a good all-in-one platform for managing sports and entertainment sponsorships should have exceptional fan engagement capabilities. After all, fans are the whole purpose behind sponsorships. Without them, there is no point.
The KORE product includes intelligent ticketing and fan engagement tools designed to collect ticketing data in one place. The product facilitates creating hyper-targeted campaigns and deepening relationships with fans. Combined with other fan engagement tools, intelligent ticketing ensures that ticket sales are aligned with sponsorship strategies.
Managing modern sponsorship deals is nearly impossible without software. If your organization is looking at investing in a new solution, you might consider contacting KORE to learn about their all-in-one management platform. Whatever you decide, make sure the platform you eventually invest in has all the key features that will add to your success.
